Print advertising is a form of outbound marketing where businesses create adverts and place them in printed publications like newspapers, magazines, and journals. The advert can be in the form of a text-based article, an image, or a mix of both. The goal is to capture readers’ attention so they can learn more about the brand and what it has to offer. Businesses can also use print advertising to drive people to their website or online store. They can do this by including a call-to-action (CTA) in their advert, such as “Visit our website for more information.” But whatever the goal may be, every print advertising constitutes four important elements.
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