SMS marketing works seamlessly with other channels you’re likely already using to talk to customers, like email and social media platforms. Plus, it’s a great tool for marketing automation. If you’re not already using text messaging to reach your audience, launching this channel should be a key priority. As a marketing channel, SMS is easy to deploy and offers the potential for high ROI. What’s more important, though, is that customers love it. Eighty-three percent of consumers say they’d like to receive text message appointment reminders, for example, while 66% want to receive service notifications via text (but less than a quarter of businesses send notifications this way).
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